1. Learn the lowest cost (get the new Consumer Reports Wholesale Price). Here’s the real key to your deal: You must find out what the dealer paid for the car so you can negotiate the price you’ll pay for it. You have to find out this information for yourself and you have to be sure it’s up-to-date and correct!
Make a quick call to the Consumer Reports New Car Price Service.
New-car buyers who use the service save on average $1,700 on their purchase. For just $12, you receive a report by fax or mail that includes:
• The new Consumer Reports Wholesale Price, including current rebates, unadvertised incentives, and holdbacks.
• The “invoice” price (provided by the manufacturer to the dealer).
• The “sticker” price (what the dealer wants you to pay).
• Invoice and sticker prices for all options and packages.
• Plus advice on how to use this information to negotiate your best deal.
2. Get ready to bargain. Your homework’s done. It’s all there in plain English with an easy-to-follow report. The Consumer Reports Wholesale Price, along with invoice and sticker price comparisons, give you a clear understanding of your negotiating room. You’re ready.
3. Start bargaining. Always bargain up from the Consumer Reports Wholesale Price, never down from the sticker price. If the car you want is in short supply, you may have to pay the full sticker price.
4. Play the game. The advice you receive with your report takes you through the hard part–negotiating a fair price. It takes you step-by-step through the rest of the negotiating game. Be wary. The dealership’s “business manager” may try to sell you undercoating, rustproofing, fabric protection, extended warranty, windshield etching,etc. They’re generally worthless or overpriced.
5. If you have a trade-in… Don’t even mention it until you’ve agreed on a price for your new car. But when it’s time to talk trade-in, you should know what your old car is worth, whether you sell it privately or to a dealership. You can get that information from us too, and it costs just an additional $10.
Detailed price information from Consumer Reports New Car Price Service, and advice on playing the game. That’s how to buy a new car. Your best source for all that help is as near as your phone. Just call the number below.